Living longer, living better

Corporate Strategy 2019-2021 Our vision, Living Longer, Living Better, is simply about helping people age well and live independently for longer.  

We provide affordable, quality housing and services for older people, enabling them to live independently at home for as long as possible. We want our services to help people lead a good quality of life, with the right level of support, all at an affordable price.

It is important for us to be market leaders in Independent Living in a market position between basic social housing and high-end private sector retirement homes. We campaign to promote awareness and identify solutions to address the deficiency in good quality, affordable homes for independent living for older people. For examples of the work we do, please see our Twitter feed @jjhousingtrust

To help bring our vision to life, we have a corporate strategy; a clear plan everyone can understand. Whether we are employees, board members, residents or partners we want to be clear how the parts we all play deliver our shared ambition for this fantastic organisation.

You can access JJ Housing’s Corporate Strategy Objectives 2020 – 2021 here  JJH Corporate Objectives 2020-2021.pdf [pdf] 403KB

You cVision 2025an also access our Vision 2025 here  Vision 2025.pdf [pdf] 320KB


For more information on our values of the organisation, please see Values and behaviours.




To complement the strategy, there is also a video showcasing the vision and work of JJ Housing.